Google is no longer the only search engine you need to optimise for. In 2025, a significant and growing portion of online searches happen on AI-powered tools โ ChatGPT, Perplexity, Google SGE (Search Generative Experience), and others. Each has different ranking factors from traditional SEO.
What is AI Search Optimisation (AIO)?
AI Search Optimisation is the practice of structuring your online content so that AI language models cite, reference, and recommend your brand when answering user queries. Unlike traditional SEO which focuses on keyword rankings in a list, AIO focuses on becoming a trusted source that AI systems quote directly in their answers.
Key Strategies for AI Search in 2025
1. Write authoritative, comprehensive content. AI models are trained to cite sources that demonstrate depth of knowledge. Shallow 300-word articles no longer cut it. Aim for comprehensive, well-structured content of 1,500โ3,000 words that genuinely answers the question better than anyone else.
2. Focus on E-E-A-T signals. Experience, Expertise, Authoritativeness, and Trustworthiness are increasingly important. Include author bios, cite sources, and build a consistent online presence across platforms.
3. Structured data and schema markup. AI models parse structured data to understand your content. Implement FAQ schema, How-To schema, Organisation schema, and Product schema wherever relevant.
4. Build brand mentions and citations. AI models learn from the web. The more authoritative sources mention your brand positively, the more likely AI tools are to recommend you.
The Opportunity
Most businesses are not yet optimising for AI search. This is an enormous first-mover advantage for those who act now. Devaanya Solutions offers comprehensive AIO audits and strategy. Get in touch to learn more.